Product Marketing Manager - Ledger Vault


  • Marketing
  • Full time
  • Paris, France

The activities of the Product Marketing Manager include but are not limited to:
- Develop product messaging, international rollout strategy and core positioning for Ledger enterprise products & features in coordination with Ledger’s product management & strategy teams
- Develop targeted promotion, thought leadership & communication strategies to raise awareness, drive ongoing adoption and cement Ledger as the go-to solution for enterprises seeking crypto security solutions
- Own the creation and delivery of sales and marketing tools such as product assets, sales presentations, sales trainings, best practice guides, and solution sheets that out-position the competition in your areas
- Provide Event management, PR and community management with insights, content & stories around our products & industry
- Be the product marketing expert for Ledger enterprise products solutions by analyzing the market landscape, needs and trends
- Improve our quantitative & qualitative understanding of our consumer base, market & competition internationally to shape product direction and ensure product-market fit
- Support the launch of new features and highlight our narrative in coordination with our PR and Community management strategies

- 5+ years of business strategy, product marketing or marketing management experience BA or BS in marketing, business, computer science/engineering or related field
- English: Native or Bilingual
- Experience in the financial / banking industry a must
- Familiarity with blockchain a plus
- Proven ability to drive and execute global projects, from strategy direction to go-to-market execution
- Exceptional verbal and written communication skills
- Experience in market analysis and strong quantitative skills
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Ability to work autonomously on multiple, wide-ranging topics
- Ability to work cross-organizationally to align multiple stakeholders and teams, especially with Product Management, Sales, Marketing and Design

Ledger Marketing