Product Marketing Manager - Ledger Apps

Ledger

 
  • Marketing
  • Full time
  • Paris, France

Responsibilities:

  • Be the product marketing expert for Ledger desktop & mobile applications by analyzing the market landscape, needs and trends, and help design the best, clearest & most usable product experience for users with engineering, product management and design teams
  • Develop core product messaging and international rollout strategy for Ledger applications
  • Define and monitor applications usage and KPIs, devise tactics to develop maximize usage globally and in key Ledger markets
  • Launch new features, develop & highlight their narrative and drive their usage in coordination with our PR and Community management strategies
  • Create consumer marketing programs & campaigns on multiple channels (email, social media, app stores, etc.) to drive ongoing adoption and awareness for Ledger applications
  • Own the creation and delivery of sales and marketing tools such as product assets, sales presentations, videos, best practice guides, and solution sheets that out-position the competition in your areas
  • Improve our quantitative & qualitative understanding of our consumer base, market & competition internationally to shape product direction and ensure product-market fit
  • Identify product needs and emerging trends in your space

Qualifications:

  • 5+ years of business strategy, product marketing or product management experience
  • English: Native or Bilingual
  • Proven ability to drive and execute global projects, from strategy direction to go-to-market execution
  • Experience with both mobile, web and desktop applications is a must, familiarity with blockchain a strong plus
  • Experience in market analysis and strong quantitative skills
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns), working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Exceptional verbal and written communication skills
  • BA or BS in marketing, business, computer science/engineering or related field
  • Ability to work cross-organizationally to align multiple stakeholders and teams, especially with Sales, Marketing, Design and Product Management
  • Highly collaborative and detail-oriented work style
Ledger Marketing