PR Manager

Alax

 
  • Marketing
  • Full time
  • Hong Kong, Hong Kong

Responsibilities: 

  • Coordinating all public relations activities
  • Developing a marketing communications plan including strategy, goals, budget and tactics
  • Developing a media relations strategy, seeking high-level placements in print, broadcast and online media
  • Coordinate all public relations activities
  • Direct social media team to engage audiences across traditional and new media
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests
  • In cooperation with copy/content writer create content for press releases, byline articles and keynote presentations
  • Monitor, analyze and communicate PR results on a regular basis
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them 


Skills and requirements of a PR Manager:

  • Proven working experience in public relations required 
  • Strong relationships with both local, national and international business and industry media outlets
  • Have a full understanding of media needs and media relationships
  • Exceptional editing skills
  • Confident communicator and presenter
  • Excellent verbal and written communication skills
  • Excellent organizational and planning skills 
  • Be proactive, reliable, responsible and accurate with an attention to detail 
  • Possess the ability to keep information confidential
  • Tactical understanding of all primary social media platforms
  • A wide degree of creativity and latitude
  • Self motivated with a positive and professional approach to management
Alax Gaming Marketing